Introduction
Networking is a vital skill for professional success, but it often seems daunting, especially for those who aren’t natural extroverts. Wendy Howell, CEO and a networking maestro, shares her proven strategies for making and maintaining genuine connections in the professional realm. This article unpacks her practical tips to help you navigate networking events and build a strong professional network effectively.
Preparing for Networking Events
- Setting Goals: Before attending any networking event, Wendy advises setting clear, achievable goals. Whether it’s meeting a certain number of people or finding potential collaborators, having specific objectives can make networking more focused and less overwhelming.
- Researching Attendees: Doing a bit of homework on the attendees can provide conversation starters and help identify the individuals you want to connect with.
During the Event
- Open-Ended Questions: Encouraging conversation with open-ended questions about interests, projects, and professional challenges can lead to more meaningful exchanges.
- Active Listening: Effective networking isn’t just about talking; it’s equally about listening. Showing genuine interest in others’ thoughts and responding thoughtfully can create a memorable impression.
Following Up
- Timely Communication: Sending a follow-up email or connecting on LinkedIn within a few days of the event keeps the connection fresh and shows you value the relationship.
- Regular Updates: Keeping your new connections informed about relevant developments or opportunities can nurture the relationship long-term.
Conclusion
Effective networking is more than just collecting business cards; it’s about building relationships that are beneficial and meaningful. By following Wendy Howell’s strategies, professionals can enhance their networking skills and develop a supportive professional network.
Call to Action
Interested in more expert networking tips and strategies? Tune into Wendy Howell’s discussion on the Executive Connect Podcast for in-depth advice on building professional relationships. Listen here.



A show for the new generation of leaders. Join us as we discover unconventional leadership strategies not traditionally associated with executive roles. Our guests include upper-level C-Suite executives charting new ways to grow their organizations, successful entrepreneurs changing the way the world does business, and experts and thought leaders from fields outside of Corporate America that can bring new insights into leadership, prosperity, and personal growth – all while connecting on a human level. No one has all the answers – but by building a community of open-minded and engaged leaders we hope to give you the tools you need to help you find your own path to success.