In this episode of Executive Connect, host Melissa Aarskaug sits down with Steven Schneider, CEO of Trio SEO, to break down the real strategies behind search visibility, content marketing ROI, and scalable organic growth. Steven shares how he built a seven-figure business without paid ads and why most companies misunderstand SEO entirely.

This conversation explores what separates content that converts from content that gets ignored, how founders should think about SEO timelines and investment decisions, and why strategy always matters more than tactics. Steven also explains the biggest AI content mistakes companies are making and how to build a long-term SEO system that compounds authority, leads, and revenue.

If you are a founder, CMO, or executive leader looking to create sustainable growth without relying solely on ads, this episode delivers a practical roadmap.

Chapters:

00:00 Why SEO is misunderstood by founders
01:07 Steven Schneider’s journey into SEO
04:18 Systems and scaling content production
05:49 What ROI-driven SEO really means
07:06 Content that converts versus content that ranks
08:30 How long SEO takes to produce results
09:46 SEO myths and AI misconceptions
12:47 Ideal content length and quality factors
13:56 How to identify weak AI-generated content
15:42 SEO shortcuts that always fail
16:59 Trio SEO process for scalable growth
18:17 Metrics that matter beyond traffic
19:27 Why most content calendars fail
21:08 Where founders should start with SEO
23:34 When SEO is not the right strategy
24:48 Minimum viable SEO for small teams
25:46 Listicles and authority-building tactics
27:30 Podcasting as an SEO accelerator
28:12 Rapid-fire SEO insights

Steven

(0:00) I think a really good suggestion is for founders and CMOs who have personal brands, I would say go on podcasts. (0:07) It’s a really easy, low-hanging fruit way to grow your authority in the space because it’s just great connections. (0:13) People will link to you, people will hear your podcast, and it kind of just like grows your digital footprint in a way.

(0:19) So if you do have any interest in that, it’s a really good way to kind of like passively build your SEO.

Melissa

(0:25) If you think SEO is just about sprinkling keywords like fairy dust, think again. (0:32) Steven Snyder built a seven-figure business and brand without touching paid ads or chasing social media trends. (0:40) Now he’s the CEO of Trio SEO, helping growth-focused B2B companies turn blogs into sales machines.

(0:49) Today, we’re breaking down what actually works in SEO for small and medium-sized businesses. (0:55) Whether you’re a founder, a CMO, or just tired of guessing what Google wants, Steven’s here to demystify the jargon and show you the ROI path. (1:05) Welcome, Steven.

Steven

(1:07) Hey, Melissa. (1:08) Thanks for having me.

Melissa

(1:09) Now you didn’t just fall into SEO, you built a portfolio of 40 websites before starting Trio SEO. (1:19) Can you walk us through that journey and tell you how you ended where you are?

Steven

(1:25) Yeah, I kind of fell into all of that. (1:28) This was back in college when I was first kind of exposed to this thing called SEO. (1:33) A friend of mine in college was building websites on the side kind of as like a side business that he had started and kind of brought this to me.

(1:42) And I was like, what potential business could you have? (1:47) And yeah, no, he was crushing it. (1:49) He was making like 15, 20 grand a month in college doing this thing.

(1:54) And of course, that was more money than I could even fathom on a monthly basis. (1:58) And so I quickly just erased all future plans of what I had for my career and became a sponge and he became my mentor. (2:09) And one thing led to another and he kind of said, go read this or go take this course and kind of come back and expected me to fall off somewhere along the way, either a boredom or just pure angst.

(2:21) And so, yeah, I just became really consistent and really interested in the idea of success. (2:27) And I was like, well, if he can do it, I can do it. (2:29) And so, yeah, we started building websites and then had a small portfolio by the time we both graduated.

(2:35) And then I merged it with him and his other partner. (2:37) And then we kind of went on like a building buying and selling spree and scale that up. (2:43) So it was pretty fun.

Melissa

(2:45) I love that. (2:46) Yeah. (2:46) 15 grand a month is not a typical college salary.

(2:50) So I love it. (2:52) Talk to me a little bit about that. (2:54) So those early websites, what did they teach you about SEO that no SEO course or college could?

Steven

(3:03) Yeah. (3:03) I always suggest to people who are interested in SEO to just get their hands dirty, like you could read everything under the sun and take every course. (3:11) But until you actually log into a website and get under the hood or publish your first piece of content or do keyword research for the first time, all useless.

(3:21) And so I think it was this very kind of like sink or swim mentality where it was literally all I did for 12, 16 hours a day for five years. (3:33) And so it kind of just it was the internship I’d never asked for in a weird way because I always kind of referred to it and allowed me to just like really see every single situation, every single failure, success, what can work, what can’t work. (3:50) I mean, experiments we ran and just do the process like over and over and over again, just for reps.

(3:55) And so I think that now when I work on a client site and you can’t mess that up, I mean, it’s their business, it’s their baby, especially like a corporate client or enterprise client. (4:06) I can just have more confidence and I just know the story better and kind of what to do and what not to do. (4:11) So I think that that kind of was a good way to make all those mistakes on my own front and then kind of transfer forward for clients now.

Melissa

(4:18) Ready to lead smarter and invest wiser? (4:22) On the Executive Connect podcast, we unpack executive strategies for wealth and influence. (4:29) Hit the subscribe button now.

(4:31) Don’t just watch, act. (4:33) I love it. (4:34) Now, how did managing content at scale change your thinking about systems?

Steven

(4:41) Good question. (4:43) Yeah, so I had no experience in systems. (4:45) We each partner had like their own little like niche, I would say.

(4:49) So one partner was like strategy and kind of like CEO and kind of leading the direction for all the like the company. (4:57) And then I was more of the like people manager. (5:00) So I managed the team.

(5:01) We had like a team of like 30, 40 people at that time. (5:04) And then my other partner was like a systems and ops background. (5:08) And so his kind of expertise was just making sure that everything ran smoothly and never failed, essentially.

(5:15) Because we were publishing like around three to 400 articles per month at scale. (5:20) And so it just kind of opened my eyes into how to, you know, think about bottlenecks and people’s processes and time management and just really granular steps in that process, which is a whole different boring subject I could probably put people to sleep with. (5:38) But like it really was like this super interesting thing I never really was exposed to.

(5:42) And now it’s like consumed my life.

Melissa

(5:45) Now, let’s talk about what SEO means for businesses. (5:49) There’s a lot about SEO out there right now. (5:54) What does effective ROI driven SEO look like for a small business today?

Steven

(6:01) I mean, the simplest way to think about it is businesses sell stuff and people are searching for that stuff. (6:07) And so you’re essentially reverse engineering their thought process before they know about it and trying to build your website and brand in such a way that caters to their next thought process and what they’re going to search for and how they’re thinking about essentially finding your brand without knowing they’re finding your brand. (6:29) So if you’re selling gutters or something for your house or, you know, whatever it is, gutter cleaning services, you probably want gutter cleaning services or like gutter cleaning services in Texas or something that aligns with them looking for something, city location, etc.

(6:46) Obviously the list goes on from there, but you’re pretty much just trying to get in front of their search before they even know that you exist.

Melissa

(6:56) I love that. (6:57) Now, what does it actually mean when we say content that converts when it’s done in practice?

Steven

(7:06) Yeah. (7:07) So the best way to think about that is there’s like different funnels to the marketing kind of journey, whether it’s top of funnel and it’s just someone trying to figure out how to go about that process or what is that process in general versus something that’s more high intent service focused, more like I’m ready to buy. (7:27) They have credit card in hand.

(7:28) And so structuring the content in such a way that makes sense to them and talking to what problems they have, how your business solves that problem, what makes you different? (7:40) What are the trust factors? (7:41) Like maybe you have credentials or case studies and trying to just kind of erase all of their, you know, future doubts before they even have them.

(7:51) And so that’s going to be one piece of the puzzle. (7:54) And the other piece of the puzzle is creating tools, which we’ve started doing a lot for clients that act as like frictionless lead mechanics that allow them to engage with your brand without even knowing they’re sold.

Melissa

(8:08) That’s great. (8:09) Now, how long should, you know, in the world that we live in, maybe it’s better to say this first, everybody wants everything yesterday, right? (8:16) You know, money right away, they pay for your service and they want to see the ROI.

(8:21) So how long should founders realistically expect before they see the ROI of SEO?

Steven

(8:30) Fortunately, it’s different for every website and every industry only because there’s so many other factors that are outside of our control. (8:38) And the biggest one is your personal website’s authority relative to your competitors. (8:43) And so what I mean by that is if you’re in the, say, like a SaaS credit card space, like you’re trying to compete against like MasterCard or Visa, and you start a brand new website, like you have no chances of winning, like, I’m sorry, like you could be waiting for five years, and it’s still going to be an uphill battle.

(9:01) If you go after something a little bit more niche, probably with less competition, maybe something like personal injury lawyers in Tyler, Texas, like super niche, super bottom of the funnel. (9:15) There’s probably just there’s just fewer people to go against and people who don’t know SEO. (9:20) So I would say like a realistic timeline is probably a year.

(9:24) I can’t be accelerated into like a six to nine month timeline. (9:27) If you have this like massive colossal website that you don’t know you’re sitting on and your competitors are just not as far ahead as you. (9:35) Other times it can be a three to five year timeline.

Melissa

(9:38) I love that. (9:40) So you got to put the effort in, not just expect it to be done next month.

Steven

(9:45) Yeah.

Melissa

(9:46) So let’s talk. (9:46) I find that I don’t, I learned the best by mistakes. (9:50) I’ve made my own SEO mistakes.

(9:53) So let’s talk about some of the common SEO mistakes and AI misconceptions that are out there. (9:59) AI is, you know, everywhere, constantly in the scroll, constantly in front of us these days, from your perspective, what are the biggest SEO myths and mistakes that people are making, especially when AI is in the mix?

Steven

(10:14) The biggest thing I’ve seen is that people write or choose topics to after, like say in their blog, they’ll write a, you know, pretty lengthy blog article because they think it’s really interesting and they think that their clients or their customers are going to love this piece of content. (10:31) So we have to publish it. (10:32) It’s going to be great.

(10:33) And there’s zero research behind that topic, or if there’s even demand for that topic to begin with. (10:39) And so that just takes wind out of the sails because you think that you’re doing this thing and you’re expecting results and you’ve invested time and resources and there’s zero traffic. (10:50) And so you’re like, well, this doesn’t work obviously.

(10:53) And so it’s just a hard kind of like reset of expectations from that side. (10:57) So always having a strategy in place first will just make your chances of success that much better. (11:03) Other things I would say, like if you’re a local business or a small local business, you know, treating things like your Google business profile with really high priority, getting reviews and testimonials, they’re treating it almost like a social media account, like updates, images, et cetera.

(11:19) Those are just like really low hanging fruit things you can do. (11:23) And the last thing I would say is just not collaborating enough with others who are in your network and have other websites. (11:30) So, you know, if you know somebody who’s an ally or a potential partner, like go to their website and see if you can get added to their directory page or their partnership page, or get a blog on their site that mentions you and then links back to your website.

(11:45) And the more of those you can get, the stronger their website gets.

Melissa

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(12:47) Is it like under a thousand words, under 500 words? (12:51) What is the key? (12:52) Like, like you were saying without the research, is it research or is it just more like words?

Steven

(13:00) Definitely a little bit of both. (13:01) So I would say like probably 1500 to 2000 words is a sweet spot on average. (13:07) But if you Google the topic, and I think that that’s another thing that people don’t really do is they’re not like seeing what others are writing about or seeing how they’re covering the topic to begin with.

(13:16) You might look at another example article and see that maybe somebody is covering it in 500 words or 750 words. (13:24) It’s hard because you don’t want to overload the visitor with useless content or information they don’t need. (13:31) And so don’t feel like you need to stuff the article with content just to make it succeed.

Melissa

(13:36) I love that. (13:38) Now, this is funny. (13:43) I see so much content now.

(13:45) It’s like in all of our face with AI. (13:47) So what, how do you spot AI generated content that will never actually rank?

Steven

(13:56) Yeah, that’s a, there’s so many different keywords, I would say. (14:00) And it’s hard because there are words that AI started to use that people use before that are now just like thrown in the bucket of this is AI slop. (14:09) Things like digital landscape, or I don’t know the list goes on.

(14:15) But like, yeah, we have like a whole list of like internal phrases of not to use like boost is a huge one. (14:21) I hate when people will say like, we’ll boost your SEO. (14:24) And it’s like nobody talks like that.

(14:25) Like who’s boosting anything? (14:28) Yeah, or like the em dashes, like, you know, they’re like somebody’s thrown out like a bunch of em dashes. (14:34) Another thing would be like if somebody says, a phrase and then like period and like another short phrase.

(14:41) So it’s like, not just SEO, just results. (14:44) And it’s like, no one’s no one’s talking like that. (14:47) So I think if it if it reads really odd, or doesn’t feel like you and I are having this natural conversation.

(14:54) It’s kind of a red flag.

Melissa

(14:56) I love that because as a person that writes short sentences, all the time, engineer brain person and who loves emojis, everybody’s like, Oh, that’s AI. (15:07) I’m like, no, that’s the way my brain thinks and in emoji. (15:10) So I’ve been so scared of dashes anymore.

(15:13) I think it’s like, I don’t even use dashes. (15:16) I use semicolons now out of fear or the word but because it’s so true.

Steven

(15:22) I’m the same way. (15:23) Yeah. (15:23) Like I use dashes more than I use periods.

(15:25) But like people will look at me like, what is this? (15:27) I’m like, I’m just I’m weird. (15:29) I don’t know.

Melissa

(15:30) Yeah, I think it’s short tech. (15:32) So I have to rethink my writing. (15:33) So are there shortcuts that you see out there that always backfire on Google?

Steven

(15:42) Yes, the main one is trying to produce more quantity than quality. (15:47) I would say that if you have this, like, just get it out the door mentality, like don’t edit it. (15:53) Like, we want to write 100 blogs a month.

(15:56) And we’re going to use AI to do it. (15:58) Like, you might see this massive uptick in traffic, because you just have a bunch of content. (16:04) But then once Google kind of catches on and understands that the value is not there doesn’t meet the reader’s demand, you’re just going to fail.

(16:11) So I would say that’s kind of where I see people come to us and they question the price or they question the process. (16:18) And they say, well, I can go to this website and throw in a keyword. (16:22) And they’re just going to pop out articles for me.

(16:24) I kind of say, yeah, that’s great. (16:27) But at what cost long term? (16:29) So it’s definitely kind of a double edged sword in terms of what you’re willing to trade off long term.

Melissa

(16:36) Yeah, I absolutely agree with that. (16:40) So let’s get tactical because I think we learn best from real world results. (16:47) So how does Trio SEO take clients from no strategy to compounding scalable traffic?

Steven

(16:59) So we have a pretty rigid process now that starts with understanding people’s businesses, their clients, their customers, brand and tone. (17:10) And like, we have to almost become like little mini masters of each of our clients businesses, just so we can understand what their clients and customers are looking for to begin with. (17:21) And then once we have a good grasp on that, we can go to a keyword strategy and kind of reverse engineer a lot of the keywords or phrases that people are looking for to find and match the products and services of our clients.

(17:34) And then once we have that, it’s just a matter of determining like, does the website have this content to begin with? (17:40) Whether it’s a sales page, like a landing page, or a service page, or maybe it’s a blog, or maybe it’s some sort of like lead magnet, like if there’s like a PDF download keyword, then that kind of tells us that people are looking for some sort of like downloadable asset, or maybe it’s like a quiz or a calculator. (17:59) And then we can kind of go and determine what is the best piece of content, quote unquote, and then go and just create that content.

(18:05) So that I’ve lived on the site, Google picks it up, ChatGPT picks it up. (18:09) And then when people go to search for that later, our clients already have that. (18:13) So there’s no question of whether they can be found or not.

Melissa

(18:17) So what metrics actually matter when we’re talking SEO? (18:22) What metrics matter more than the traffic?

Steven

(18:26) Revenue is a huge one. (18:27) I think everyone can agree, like people want to make more money day in the day. (18:31) So we track conversions.

(18:34) We always ask like what makes success and what defines success for clients. (18:38) And it’s funny, you would believe, you would believe how many people can’t answer that question. (18:43) Like, how are you tracking success on your website?

(18:45) What does the success look like within our relationship? (18:48) And they just don’t know. (18:50) And so we kind of have to walk through that.

(18:52) And it’s usually it’s like booked calls and Calendly, or demo signups, or contact form submissions, or some other like lead magnet download. (19:03) Obviously, there’s a bunch of like SEO metrics, like traffic and clicks and time on page and impressions. (19:08) But usually people just want number go up more money, give me more leads.

(19:14) So that’s kind of what we focus on.

Melissa

(19:17) Now, is there so when I think of content calendars in general, that seems to be the thing everybody’s driving towards and figuring out. (19:27) So what, what actually fails? (19:31) What?

(19:31) Why? (19:32) Why do most content calendars actually fail?

Steven

(19:36) The main thing is intent of the topics. (19:39) And so when we think about topics, like if you’re going after a bunch of like, what is or how to sort of keywords, such as, you know, maybe like, if it’s like a bookkeeping company, for example, like, what is a bookkeeper? (19:55) Like if somebody has their blog, they might think it’s super important, because they’re like, Oh, well, we could explain who we are.

(20:01) But if somebody is searching for what is a bookkeeper, it’s likely going to be somebody who’s thinking about going into a career as a bookkeeper and trying to figure out like, what does that career look like, which is completely different than hiring a bookkeeper for services. (20:14) So the intent of that keyword, which should be (20:17) more of like, you know, bookkeeping cost, calculator, or how much does it cost to hire (20:23) a bookkeeper or, like, bookkeeping services, or, you know, these sort of phrases that are (20:30) much closely related to somebody pulling out their credit card and saying, Yes, I’m ready to buy, (20:35) going after the right topics is usually the make it or break it decision tree of what can skew or (20:43) kind of like align success with the content calendar.

Melissa

(20:47) That’s great. (20:48) So let’s talk about some advice you would give to first timers, founders, small, medium sized businesses. (20:58) So for founders who want to try SEO, but don’t understand it or feel overwhelmed, where should they start?

Steven

(21:08) Start with the strategy. (21:09) And always, I would say, go with an expert who’s done this repeatedly, I would say, if you just like take a stab at it and try and do it yourself, the results won’t be there, you’re going to feel frustrated, it’ll probably distract you from your core business, because it’s not your skill set to begin with. (21:24) So I would say, like, always just talk to somebody and see what is realistic.

(21:29) And sometimes it’s also important to remember that SEO isn’t for everyone. (21:33) You know, if there’s a small business who has a really strapped budget, or a startup who is kind of on like a month to month cash flow basis with their, like investors, don’t go with SEO, like it’s takes too long, you’re going to be strapped for cash, and you’re going to be pissed when you don’t get results. (21:51) So it’s like, don’t do that.

(21:54) If the opportunity is there, and competition is great, and easily accessible, and you have a long term mindset, then kind of go that way. (22:02) So I would say that for people who are thinking about it, like be realistic and talk to somebody who’s going to speak to you realistically on the outcome. (22:09) Like anybody who comes to work with us, like we do a free audit, and we kind of tell them, like, it’s probably isn’t a good fit.

(22:14) Like, if your budget is less than $1,000 a month, and you feel like you need this to work within 90 days, or six months, because this is the lifeline of your business, like, go work on ads, or go work on a social media strategy. (22:29) SEO is not for you. (22:30) So it really just depends on what your current position is within your business, and what your mindset is long term.

Melissa

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(23:13) Learn more at Texas Freedom Fund dot executive connect podcast.com energy opportunity and Texas grit working for your portfolio. (23:26) I love that. (23:28) So other things that should be in place before you hire an SEO agent or agency.

Steven

(23:34) Yeah, I think having some sort of like repeatable or legitimate lead source to begin with, like SEO shouldn’t be your end all be all primary source of leads, it should be like a secondary or third string of leads, like you probably want to figure out PPC, because that’s just like, insert money, get money back sort of strategy. (23:56) You know, social media is great, especially if you have like a personal brand, because you can just kind of put out autopilot and like network and get more inbound. (24:04) And those leads usually convert better because people trust you more.

(24:07) And then SEO is more of like this long term vision where you can say, how do we create a system that we own, and nobody can take that away from us. (24:19) And over time, your customer acquisition costs just continuously go down. (24:24) And that’s kind of like the best of both worlds and everyone’s situation.

(24:27) So it’s kind of like this trifecta of strategies. (24:30) But yeah, I wouldn’t say like, I’m starting a business and SEO is my very first and my only strategy from here on out. (24:37) It’s probably not going to work as well as you’d hope.

Melissa

(24:39) I love that. (24:40) Now, is there a minimum viable SEO strategy for small or lean teams? (24:48) Because typically startups are, you know, bootstrapped together, they don’t have a marketing department.

(24:53) So is there some kind of minimum viable SEO strategy that you want them to have?

Steven

(25:00) I’d say usually like the core basics of a good website, you know, like making sure they have the sales pages up, you know, the core, like case study pages, about pages, some blogs that are like speak to who they are, especially like listicles work really well right now. (25:16) So like, if you are a bookkeeper, I’m going to go back to that example and say like, you should have an article about like the top 10 best bookkeeping companies in your area or in the country, and put yourself atop that list is number one, and put some competitors in those lists, like Shachibt loves listicles right now. (25:34) I’d say like get the core basics of your site figured out.

(25:37) And then from there on out, just start making those connections and kind of trying to build up your authority on the backend through partnerships and all that fun stuff.

Melissa

(25:46) Wait, Shachibt loves what right now?

Steven

(25:50) Listicles.

Melissa

(25:51) Oh, what is a listicle? (25:52) I don’t think I’ve ever heard of this.

Steven

(25:54) So it’s like a top 10 best XYZ, like some sort of like list style content. (26:01) Those and like versus articles or brand comparisons work really well. (26:06) But many people don’t like to go after them because it involves them talking about the competitors, and they think that it’s going to destroy their company, because why would we talk about our competitors, but usually you just have to play ball and know that it will work out for you.

Melissa

(26:21) Well, I love the listicles. (26:22) I’ve never even heard of this. (26:23) I think about, well, in our house, half our house is a Coke product and half our house is a Pepsi product.

(26:32) So is that kind of the listicle strategy there is putting Coke next to Pepsi?

Steven

(26:40) Yeah. (26:40) If the article was like top 10 best sodas or whatever, then you’d have a list of like Coke, Diet Coke, Mountain Dew, Dr. Pepper, et cetera, et cetera. (26:51) Or if it’s like a versus article, like Coke versus Pepsi, and then you could insert yourself as like number three.

(26:57) If you were Mountain Dew, you could say versus us also. (27:00) And so what you’re trying to do is figure out like people are already searching for these sort of like, what are the best options in my category? (27:08) And then how do you insert yourself into that conversation?

(27:11) And obviously it puts you at the forefront of the discussion.

Melissa

(27:14) I love that. (27:15) All right. (27:16) That’s great.

(27:17) Great advice. (27:18) Any final thoughts or anything that we didn’t touch on in SEO that you want to leave with our listeners? (27:25) Any tips or tricks that I didn’t suss out?

Steven

(27:30) I think a really good suggestion is for founders and CMOs who have personal brands, I would say go on podcasts. (27:39) It’s a really easy, low hanging fruit way to grow your authority in this space because it’s just great connections. (27:45) People will link to you.

(27:47) People will hear your podcast and it kind of just like grows your digital footprint in a way. (27:52) So if you do have any interest in that, it’s a really good way to kind of like passively build your SEO long-term.

Melissa

(27:59) I love that. (28:00) So true. (28:02) Okay.

(28:02) I love these quick, quick fire, fast lightning rounds. (28:09) So let’s do it. (28:12) So I have to ask the first question.

(28:14) Is SEO dead, true or false?

Steven

(28:17) Very much alive or else I wouldn’t have a business.

Melissa

(28:20) Blog quality or blog quantity?

Steven

(28:25) Quality, always.

Melissa

(28:28) One metric they ignore with SEO, but they shouldn’t?

Steven

(28:35) Time on page.

Melissa

(28:36) AI-generated content, tool or trap?

Steven

(28:42) Trap, for sure.

Melissa

(28:45) Biggest SEO myth that’s still alive?

Steven

(28:52) Keyword stuffing.

Melissa

(28:54) I love that. (28:56) One SEO habit that compounds fast?

Steven

(29:00) Consistency.

Melissa

(29:03) Best SEO investment is under a thousand dollars?

Steven

(29:08) Trio SEO.

Melissa

(29:11) Worst SEO advice you hear regularly?

Steven

(29:16) Don’t do it.

Melissa

(29:18) I love that. (29:20) One thing Google always rewards? (29:23) Quality.

(29:26) All right. (29:26) Let’s see one last question. (29:29) Finish this sentence.

(29:31) Good SEO is really about? (29:35) Patience. (29:36) Ooh, I love it.

(29:37) So true. (29:38) So true. (29:39) We all struggle with that these days in the world of instant gratification.

(29:43) So thank you so much for being here, Stephen, and sharing your knowledge with our listeners. (29:49) Give us any final thoughts and please share with our listeners the best way to connect with you and learn about the good work you’re doing with SEO.

Steven

(29:58) Thank you. (29:59) You can find me on LinkedIn. (30:00) I’m very active.

(30:01) Post daily content there. (30:03) Always love meeting folks in the space. (30:05) Go to trioseo.com.

(30:08) If you’re interested in working with us, we do complimentary audits where we kind of tear apart your website and figure out where your revenue gaps are. (30:15) And if it makes sense working together, we can kind of explore the next steps. (30:18) So always happy to kind of help, you know, talk shop and think through the next steps.

Melissa

(30:23) This has been great. (30:24) Thank you so much for being here. (30:26) That’s the Executive Connect podcast.